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Citizens National Bank Named Sponsor For The Coach Of The Week

SHREVEPORT, LA. – RSHVNEWS.COM and Citizens National Bank of Shreveport announced today a long-term partnership agreement that makes the local bank the title sponsor of the high school coach of the week.

“I am excited to welcome Citizens National Bank as the newest title sponsor into video and much more for the online news source,” said RSHV Business Development Manager Ronald Oswalt.

Jason Smith, CEO of Citizens National Bank, said, “We are always looking for ways to support local businesses in our community. By partnering with RSHV, it will allow us to showcase the men and women coaches that give so much of their time developing confident young adults.“

It was an ambitious enterprise back in 1985 when the First Citizens National Bank opened for business, especially since the local and national economies were in a downturn. The more prominent, stronger institutions were acquiring many of the smaller banks while other banks were facing closure by the regulatory authorities.

However, that first group of local businessmen believed their concept of a locally owned and managed bank was viable. A bank that provided modern banking services with a personal, one-on-one connection to financial expertise was, at this time, a rarity. Their sharp instincts and business insights proved them right.

The bank can be proud of the fact that their values and purpose have stayed just as strong as they were as the day they opened their doors. Today, Citizens National Bank has 12 locations in Caddo, Bossier, Desoto, Claiborne, and Webster Parishes. The dynamic growth enables Citizens to serve more communities by offering a wide range of banking products and services backed by capital strength to their market areas.

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Ronald Oswalt

Ronald Oswalt will serve RSHV News 1 in the position of Business Development Manager. The 1989 graduate of the University of Southern Mississippi will arrange strategic partnerships and direct marketing for the 24/7 ARK-LA-TEX website. Oswalt brings a wealth of knowledge and experience to the position. He has worked for various teams and organizations over the years, including the Beaumont Drillers of the American Professional Football League, the Katy Copperheads of the National Indoor Football League, and the Texas Copperheads of the arena football league 2. In addition, he was the Vice-President/General Manager of the Austin Turfcats in the Southern Indoor Football League. Most recently, Oswalt served at the Chief Operating Officer/Partner of the website TexasHSFootball.com before working as the Sponsorship Development Director for the Shreveport-Bossier Sports Commission. In his role as a journalist, Oswalt has covered the Houston Texans, New Orleans Saints and the University of Southern Mississippi. Additionally, he has also covered the Humanitarian Bowl, Liberty Bowl, Texas Bowl and the Alamo Bowl. Ronald has many years of experience in customer service, marketing, and media and he believes the best way to meet and exceed a customer's needs and expectations is to take the time to familiarize himself with the customer. He feels it is imperative the customer feel confident and secure in the purchases they are making. Ronald is committed to taking the time needed to earn this confidence with area businesses in order to assist them in their growth in the digital world.

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