LocalNews

COLD CONQUERS THE SUMMER HEAT DURING LINE AVENUE EVENT

Per a news release from Apex Communications and Events:

SHREVEPORT, Louisiana. June 20, 2019—What’s the definition of a field trip?
Dictionaries define it as “a journey by a group of people to a place away from their normal
environment for the purposes of first hand observation.” This adult journey is disembarking on
Wednesday, July 24th from 6pm – 10pm on our very own Line Avenue. Why an adult field trip,
you ask? It’s for overcoming the lingering heat of the Dog Days of Summer, the end of summer
vacation blues, the longing for cooler autumn weather to begin and a salute to parents who
may need a break before the hustle and bustle of school begins. More importantly, it’s just to
have fun, explore Line Avenue in a different way and meet new people in our community. So
join us in establishing the first “Chillin’: An Adult Summer Field Trip” in which adults can lay
back and enjoy a few hours of explorative fun.

Three Line Avenue destination stations will be featured on this field trip in which these
stopping points will offer a mini-event experience along with their own interpretation and
version of “Chillin’.” C&C Mercantile and Lighting will be turning down the thermostat and
asking folks to wear their fur and summer flip flops to celebrate their own version of “Christmas
In July”. Owners Lauren and Derek Simmons, along with their in-house merchants and home
grown artists, will have some interactive Christmas holiday fun. Hand- crafted adult popsicles,
Christmas cookies, music, cash bar, iced coffee, and other nods to the chillin’ winter air will be
on hand. Santa may even drop by to check out who’s being naughty or nice.

Locally owned businesses inside C&C Mercantile and Lighting that will be participating
include Sweetport, Lyons Pride Coffee, Paige Powell Designs, Sweet Tee Shreveport and
Meghan Awalt Floral Designs, Art by Lauren Ross Simmons, Rusty Carter Art, Revival Journals,
Kathi Hamel Jewelry and Antiques. Line Avenue neighbor, The Enchanted Garden, will also be
on hand with their own Chillin’ items. “This kind of creative event showcases the variety of
locally owned businesses along Line Avenue and helps to brand Line Avenue as a unique retail
destination to a new generation of consumers and tourists, ” states Lauren Ross Simmons.

Blake Jackson of Whisk Dessert Bar and Drake Catering will be creating a laid back
“Louisiana Luau” themed event. “We are really looking forward to hosting one heck of a luau;
whole pig roast, tons of tropical themed desserts and drinks, maybe even some limbo and sand dancing fun.” Fellow retail neighbor L.E. and Chalk’s doors will also be open for folks to come in
and check out their unique clothes and wares a la Shreveport style.

Superior’s Steakhouse’s private banquet rooms will convert into “The Zen Den”; a
beautiful place that will both calm and excite the senses. Pour your own specialty “white grape
smash” mocktail into an ice luge to watch it chill along its pathway into your glass, take a selfie
with LED angel wings created by Apex Communications and Events set amongst a heavenly
moonlit collage of sculptured balloons and check out the ”ice bar” featuring diamond jewelry
from Stephen Miller Fine Jewelry. Be sure to cue in on your ice cube as you drink as it may
contain a frozen diamond in it. Themed appetizers and a specialty priced cocktail and mocktail
will be on hand in addition to a regular cash bar.

Attendees can drive to each location or take the “On The Fly” luxury field trip bus that
will loop continuously to each destination location throughout the evening.

The cost to participate in this Chillin’ event is $10 and tickets can be purchased on Event
Brite. Each field trip participant will receive a special lanyard to wear during the evening trip.
These lanyards will be required to be stamped at each destination station to be eligible for a
$250 cash prize. Each destination station will have specialty themed food and drinks (alcoholic
and non-alcoholic) available that will range in price from $5-$20.

So why an adult field trip? Event organizer, Bonné Summers, with Apex
Communications and Events, along with Ian Summers of Summers Social Media, wanted to do
something to create a fun night time experience for adults and promote Line Avenue as one of
the main corridors of Shreveport’s locally owned businesses to help support them. “I have lived
close to Line Avenue for almost 30 years and gotten to know so many of the business owners
over the years – some second and third generation business owners – and in these days of
growing online shopping that is negatively impacting small businesses, I think it’s important to
support local business.”

Come on out on Wednesday, July 24th to have a chillin’ adventure on Line Avenue that
supports small business, helps increase our city’s vibrancy and allows us to get to know our
community better.

To purchase tickets or find out more about the event, go to http://bit.ly/2X0wOKA on Event
Brite.

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Julia LeFort

Julia LeFort joined RSHV News 1 in May 2019 following her graduation from Florida College with a Bachelor's Degree in May 2019. She has been working as an editor in Florida for the past two years and previously graduated from Benton High School. Currently she is working as the content manager and a contributing reporter to RSHV News 1, while also attending graduate school online through LSU's School of Library and Information Science. Julia is excited to be back in Northwest Louisiana, which she considers home. You can contact Julia at jlefort@rshv.news.

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