NEW YORK–(BUSINESS WIRE)–Feb 12, 2019–In a Valentine’s Day survey conducted by Xperience Days on over 500 Americans regarding gift-giving habits, half of the respondents revealed they’re not as excited about the holiday as they once were.
Who will celebrate V-day?
80% of the respondents don’t dread Feb. 14th and will find some reason to celebrate.
Married couples are somewhat apathetic to the celebration: 48% say they don’t mind it and 24% have no plans for the night.
Dating couples are more excited: 45% of them consider it the perfect occasion to celebrate with their SO.
Women Buy Experience Gifts, Men Choose Evening Outs
If men pick flowers (50%), candy (40%) and an evening out (64%), women think of unique gifts.
1 in 5 women will buy an experience gift, while 17.6% will getgift cards, romantic cards (7%) or cook a cozy home-cooked meal (6%).
Millennials Think They’re the Best Gift Givers
Out of all age groups, 40% of millennials say that their partners are always satisfied with their gifts – and an astounding 45.7% confirms it.
More than 1 in 4 millennials will offer an experience gift this year. Could this be the secret to a happy partner?
The Perfect Valentine’s Gifts
While men are more excited about giving gifts, 28% wouldn’t like to receive anything. If they are to receive something, 39% would prefer chocolates and a simple evening out.
For women, a perfect Valentine’s Day means an evening out (48%), chocolate and flowers (29% each ) and an experience gift (24%).
The research shows that 1 in 4 women would like to receive an experience gift as a way to spend more quality time with their partner. Women tend to favor this type of gifts for their partners as well – almost 4 times as many women would buy an experience gift vs men.
The Best & Worst Gifters
Partners really try and their efforts are not in vain: 83% of men & 75% of women said their SO offered them their best V-day gift.
A bad gift could cause trouble in paradise: 7% of couples consider breaking up over a bad gift.
At the opposite end, 15% said they received their worst present from work.
Read the full Valentine’s Day study: https://www.xperiencedays.com/valentines-day-gift-study
View source version on businesswire.com:https://www.businesswire.com/news/home/20190212005945/en/
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: WOMEN TECHNOLOGY OTHER TECHNOLOGY BLOGGING SOCIAL MEDIA RETAIL COMMUNICATIONS RESEARCH SPECIALTY CONSUMER SCIENCE MEN
SOURCE: Xperience Days
Copyright Business Wire 2019.
PUB: 02/12/2019 04:28 PM/DISC: 02/12/2019 04:28 PM